Super Bowl Ads : Memorable!

One of the pleasures of football's Super Sunday has always been its memorable TV ads. Super Bowl ads are known for a certain flair and over-the-top style, and have been used in amusing and startling ways to sell products.

Who can forget the Bud Bowl ads, a tradition since 1988, in which bottles of Budweiser beer fight it out for the championship? The year 1984 saw the creepy commercial that introduced the MacIntosh computer system, and in a 1980 commercial, Mean Joe Greene was inspired to trade his jersey to a young fan for a cool Coke.

How do more recent Superbowl ads measure up? Well, last year we were spared seeing an ad featuring Mickey Rooney's naked rear at the last moment.

Superbowl Commercials: A Costly Proposition

The best Superbowl commercials are tiny works of art, starring Hollywood favorites like Cindy Crawford and Elijah Wood. They'd better be good, because they're expensive, and are often never shown again. For Super Bowl XXXIX, a thirty-second commercial spot cost $2.4 million; that's $80,000 a second. But to commercial advertisers the costs are worth it, because the Superbowl TV audience is a ready made pool of consumers who don't mind watching an entertaining ad or two. Super ad prices pay for themselves when the money rolls in, whether you're selling computer services or a bowl of potato chips.

Commercials we won't see anymore

In the wake of Janet Jackson's "wardrobe malfunction" at half-time during Super Bowl XXXVIII, don't expect to see anything the least bit raunchy or controversial.

Say goodbye to ads featuring flatulent Clydesdales, geriatric rears, and the like; this past year, a spot was even axed because it showed a priest too close to a minor. Non controversial commercial ads are the ticket for this year's Superbowl.

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